Susannah Gardner, "Buzz Marketing with Blogs For Dummies"
For Dummies | ISBN: 076458457X | April 8, 2005 | 360 pages | PDF | 10.7 MB
Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs.
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog.